Wood Effect Porcelain

Do you want the look of wood without all the headaches that can come with it?

Left: Wood161W, Right: Wood161G

European Heritage are constantly monitoring the latest advancements in porcelain technology so you can be sure you’re getting the latest and greatest wood-effect  tiles!


Left: Noa Bla Rect, Right: Noa Bru Rect

Through recent years, tile manufacturers have used ever-progressing methods of production and technology to make porcelain emulate any type of natural material, and it was a natural progression to develop tiles that look like wood.

Whereas in the past, manufacturers lacked the technology to mirror the inherent characteristics of real wood such as the different varieties of knots, sap streaks, deviation of colour between boards, etc, they have now honed this down to a science and through the latest technology are able to accurately mimic most idiosyncrasies of natural wood.

In fact, certain aspects of porcelain wood-effect  tiles are even more appealing than the real thing. For instance, whereas real wood comes in a relatively limited variety of colours and tones, man-made wood-effect  tiles can be produced in any colour, tone, and shade in the colour spectrum.

This is evident in our "Wood 161" range which comes in 5 different varieties of grey.

At the moment, prefinished wood made to look old, rustic and grey (aka smoked, white oiled, distressed and brushed) is very much in vogue. However, rendering fresh planks of wood in this ilk is quite time consuming and laborious for wood suppliers, which is why this sort and others types of prefinished wood are typically very expensive. Conversely, porcelain tiles can be produced to imitate this effect with much less effort and cost, which means you are getting the same effect at a fraction of the cost.

view our “Wood 161” range and others.


Noa Nat Rect

Many of our customers, when viewing our wood effect porcelain displays, cannot discern it from real wood. And the fact is, from a maintenance point of view wood effect porcelain has the same advantages as any other porcelain tile. Let’s go over some of these points in comparison to wood flooring:

Practical Requirements



Continual sealing

No sealant

Special cleaning agents

Any household cleaning agents suitable


Can be fitted instantly

Humidity/moisture/water sensitive

Impervious to humidity/moisture/water

Not recommended for wet areas

Perfect for wet areas

More Labour intensive

Easily fitted just like any other tile

Cut from trees

Ecologically friendly

Points in brief:

Natural wood flooring must be sealed initially and every 2-5 years to prevent staining. Without this sealant wood simply soaks in whatever liquid it comes in contact with, usually leaving a stain in the form of a ring or a blotch. It must be noted that sealing wood is only a preventative measure and is not impenetrable. If you have a dog for instance it would behoove you not to place the water bowl on your wood floor! Even though the sealant will protect the wood, it only goes so far in doing so. If you have constant water spilling on your wood, eventually it will work its way past the sealant and stain the wood.

Wood must also be cleaned with PH neutral detergent that will not harm the surface and discolour the wood. On the other hand, porcelain cannot stain and thus does not require sealing or special cleaning products.

Noa Flo Rect

If you’ve ever had a wood floor installed then you are aware of how important acclimatization is. For those unfamiliar with acclimatization, it is a vital prerequisite to fitting the floor in which the wood must be stored for 5-7 days in area it is to be fitted, so that the moisture content in the wood is equivalent to that of the room/area. The aim of this is to prevent the wood from expanding and/or contracting after being fitted, which causes splitting and warping. Conversely, porcelain tiles are impervious to moisture and humidity, neither taking on water or drying out, and thus can be fitted at any stage in the building process, being unaffected by plastering or damp screeds for instance. And of course, this also means that porcelain is the perfect solution for wet areas such as bathrooms, wetrooms and exterior spaces.

With regard to installation, fitting wood effect porcelain is just as easy and straightforward as laying any other porcelain tile, which is generally less laborious and thus cheaper to install than wood. So save your hard earned cash and have your fitter lay wood effect porcelain.

Go Green! Let’s face it, wood has a beautiful, rustic, natural look and some properties do scream to be covered in wood flooring. But as previously mentioned, most customers viewing our porcelain wood effect ranges are convinced it’s the real thing. So let’s keep those trees rooted where they belong and go green with porcelain!

Visit our showroom and view our stunning selection of wood effect porcelain today!

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